Coke-backed nonprofit: Sip up, don’t worry

Coke-backed nonprofit: Sip up, don’t worry

Is industry-backed data credible?
Coca-Cola has been supporting a nonprofit organization whose goal is to spread the message that we might be too worried about what we eat and drink. But Yani Freedhoff, an obesity expert at the University of Ottawa, says, “These sorts of relationships are fraught with peril in terms of how they influence research.”

Coke-backed nonprofit: Sip up, don’t worry

Coca-Cola has been supporting a nonprofit organization whose goal is to spread the message that we might be too worried about what we eat and drink. But Yani Freedhoff, an obesity expert at the University of Ottawa, says, “These sorts of relationships are fraught with peril in terms of how they influence research.”
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